EXPERIENCE WHEN TRANSFERRING FROM ONLINE BUSINESS TO DIRECT BUSINESS

EXPERIENCE WHEN TRANSFERRING FROM ONLINE BUSINESS TO DIRECT BUSINESS

1. Right time to transform business form

Online business is a popular form of business today. This model gained rapid acceptance since it was known and became more familiar after the epidemic occurred. During the period of social distancing, the number of individuals and businesses doing business online has increased significantly. However, after the epidemic is under control, the government uses measures to promote health for the people and the whole country to implement the new normal to continue economic development. Many online businesses intend to convert their business model to direct sales.

Online and offline business are two types of business with different characteristics.

For those who have a stable number of customers in the business area: those who have been doing business online for a long time (over 1 year) have a steady and stable increase in the number of loyal customers and new customers, require them to expand their business. For online business, in order to meet the shopping needs and continue and increase the customer experience, it is imperative that business owners convert or simultaneously run an online business and open a brick-and-mortar store.

Necessary reasons to change the business model: need a store to increase customer experience, suitable industries to open a direct business store,...

Understanding the direct business model: online and offline business has many differences. Online business does not need business premises or furniture shopping, space decoration, or other problems such as recruiting staff, electricity and water costs at the business location. In contrast, offline business has all of the above. Therefore, when switching from online to offline business, for those who do not have practical experience, it is advisable to carefully study the related issues so that the preparation step is adequate.

Knowledge of market research: It can be said that when a business owner has a stable and steadily increasing number of customers for a long time, it is reasonable to change the business model. However, the market research here is to choose the area to open a brick-and-mortar store. In which area do people who want to buy products or use services they have provided for a long time? This is an important question before opening a store.

The right business plan: an online business is often more liberal than an offline business. Because when a business person has opened a store, they must always be present to take care of and manage the activities at the business location, especially in the first year. This is an important moment. Store owners need to be present to observe how shopping is happening and how is customer behavior different when shopping online? From there, adjust the business plan and advertise products accordingly.

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Business owners need to choose the right time and careful calculation when intending to convert

2. Difficulty combining 2 business models

Data is difficult to sync

Syncing data in the sales process can be quite complicated, requiring the manager to know all of this data. Create archives or note-taking tools for both business models working side-by-side. Goods in stock, out of stock, sold in one day, customers online or buy in person, all data information needs to be accurate. Especially when running large-scale stores or chain stores. Therefore, every detail about the product, the shop owner should build a complete data warehouse to manage such as: price, new updated price (if any), promotions, product defects, inventory, etc. ..

Which customers should be prioritized?

Number of products and priority of online and offline customers: At the same time of buying, but 2 customers with different buying methods. So, how should the store owner handle it? If selling to customers online, customers buying directly in the business area will look to buy elsewhere, the chance of losing customers is quite high. On the contrary, if you sell directly to customers, then online customers may not be able to experience the product and the opportunity to reach customers from afar is also somewhat reduced.

In addition, the way to handle situations and take care of customers is also different. Customers buying online cannot directly communicate to clearly state their needs. This requires the product posting stage and the consultant to have a deep understanding of the customer and the product to retain the customer. On the other hand, for customers who shop directly at the store, they must focus on their attitude and acumen to communicate and give advice to customers.

Advertising method

With the development and success of the internet, online business people often increase advertising. When converting the business model from online to offline, business owners can still apply online advertising methods or can adjust it to better suit customers in the business area. The advertising for a direct business store also depends on the decoration style, layout and quality of customer care of the staff.

Each market has fierce competition among businesses. The larger the scale, the more pressure and difficulties will be encountered. The business model transformation is similar. Advertising methods when doing online business can be more liberal and arbitrary. However, when you have a long-term plan to open a business, the advertising plan is also an important part of determining the success of the business.

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3. Diversified business in District 2

District 2 is a new development area that is stable and brings a lot of attraction to startups, business investors in various fields. From the activity of leasing premises in District 2 to being vibrant and diverse, this shows that this is a dynamic market. Traders can start a business plan of all shapes and sizes. Specifically, locations for rent in District 2 are available in many segments from affordable to high-end such as: small premises in District 2, shophouse premises in District 2 or kiosks for rent in District 2.

Business people have the opportunity to access the market according to their own abilities and intentions. They can start selling a product at the kiosk for rent in District 2, after a few years of persistent operation and development in a larger and more luxurious location like the shophouse in District 2. So, the district 2 is considered an area that offers wide opportunities for many startups with business passion.